
Building your brand's success
About me.
Bradee Birkhimer is a director of marketing, with experience managing national teams and multi-million-dollar campaigns. Her background in brand strategy, visual design, and account management inform her mindful but competitive approach. Bradee is fueled by her passion for understanding the nuances of cross-channel advertising. She considers herself a ‘forever student,’ eager to both build on her academic foundations in psychology and sociology and stay in tune with the latest digital marketing strategies through continued coursework.
Her hunger for knowledge and determination to turn information into action has contributed to her most recent success at Wilshire Finance Partners, where she leads national, winning campaigns increasing lead generation and profitability. Meanwhile, she vastly improved the productivity of her team by implementing strategic project management methods and ensuring a work-life balance for her department.
Bradee believes mindfulness in the workplace is key to success - a tenet she lives out through her interests in motorcycle riding, travel, gardening, and painting. Bradee is currently working as a marketing director and is always interested in a challenge. Reach out to BradeeBirkhimer@gmail.com to connect!
Certifications
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HubSpot
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Google Analytics
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California Notary Republic
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AP Certified Loan Signing Agent
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Salesforce & Pardot Administration
Education
Bachelor Degree
University of Washington | Seattle
2008 - 2011
Experience
Marketing Director
Wilshire Finance Partners | Newport Beach, CA | 2018 - Current
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Digital Marketing Manager
5 Arch Funding / Redwood Trust | Irvine, CA | 2018 - 2019
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Marketing Director
Stira Capital Markets Group | Irvine, CA | 2017 - 2018
Marketing Director
Tax Deferred Solutions | Newport Beach, CA | 2011 - 2017
Expertise
Strategy
Strategy is the underlying foundation of every great brand experience. Strategy that is centered on clarifying a brand’s message to inform their decisions and shape their actions.
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RESEARCH & ANALYSIS
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TREND & INSIGHT
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CUSTOMER EXPERIENCE
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BRAND PLATFORM & POSITIONING
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GO-TO-MARKET PLANNING
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CONTENT & MESSAGING
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Digital
Creative functionality with intuitive design makes every interaction more meaningful. Embracing digital as an extension of the physical brand has the power to elevate the experience.
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FRONT END WEB DESIGN
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UI DESIGN
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UX STRATEGY
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APP DESIGN
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CMS INTEGRATIONS
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DIGITAL ADVERTISING
Design
From voice to tone to style, every expression matters. Brand design shapes a brand experience by creating identity touchpoints from design systems to key messages.
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BRAND IDENTITY
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VISUAL LANGUAGE
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PACKAGING DESIGN
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BRAND CAMPAIGN
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SIGNATURE ASSETS
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BRAND GUIDELINES
Abilities
Skills
Tools & Technology
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Programmatic re-targeting, display
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Print, Digital, Social, Copywriting
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Client Acquisition & Lead Generation
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Virtual & Large Scale Event Planning
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Campaign creation and budgeting
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Search Engine Optimization
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Pay Per Click Advertising
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Media Planning & Buying
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Website Design
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Reputation Management
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Digital Consulting
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Radio Advertising
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Omni Channel Campaign Design
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Complex Product Development & Launch
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Project Management and Measurement
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Effective Leadership and Communication
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Analytical Critical Thinker
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Entrepreneurial Mind Set
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Detail Oriented and Organized
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Collaborative, Adaptable & Personable Client Focused Design
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Event Management and Coordination Corporate and Product Branding Actionable Market Segment Research
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Bootstrap Framework
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CSS(3)
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HTML(5)
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JSON
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MySQL
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PHP
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XML
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Builder Pattern
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Command line Inteface
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JQuery
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Java
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Javascript
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LESS
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Laravel Framework
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MVC Pattern
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Method Factory Pattern
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Object Orientated Programming
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SASS / SCSS
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SEO
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Scrum
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Singleton Pattern
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UML
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Wordpress
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BEM
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AngularJS
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ElasticSearch
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Ruby
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Marketo
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Salesforce
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Pardot
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Zoho
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Hub Spot
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Mail chimp
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Zapier
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Microsoft Dynamics 365
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Microsoft Office Suite
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Google Marketing Platform
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Adroll marketing platform
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Tableau
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QuickBooks
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Adobe Creative Cloud
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Google Search Console
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Google Ads
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Google Analytics
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SEM Rush
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6Sense
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Word Stream